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Sheryn is the founder president of the Professional Speakers Association of the MENA and GCC region, also known as

PSA Arabia.

She is an expert in overcoming fear, navigating challenges, and unlocking creative solutions.

She is an international multilingual keynote speaker and consultant, and a licensed instructor in Mind Mapping, Memory, and Lateral Thinking.

About Sheryn Knaïder

Sheryn Knaïder is an internationally recognized speaker, author, and consultant, known for helping people overcome fear and take bold action. She is the creator of the 3A Model of Fortitude and the Recipe of Unstuck practical tools designed to move individuals and teams from stuck to clear, from fear to forward.

With certifications in mind mapping, memory, and lateral thinking, and a background in applied neuroscience, Sheryn brings a unique blend of insight, strategy, and real-life experience to every stage and session.

The Overcome Fear & Challenge Expert

Sheryn Knaider is an international keynote speaker, author of UNSTUCK and

The Hummus Strategy, and creator of the 3A Model of Fortitude: Attitude, Adaptability, and Agility a method designed to help individuals and organizations move through fear, uncertainty, and challenge with strength and clarity.

Born and raised during the Lebanese civil war, Sheryn’s life was shaped early on by chaos, loss, and survival. After her father’s death, she moved to Paris and Milan, where she studied interior architecture and furniture design before returning to Beirut to open her first Italian design gallery. But her most radical shift came when she chose motherhood over business expansion a choice that would fuel her unique approach to leadership, reinvention, and transformation.

Over the years, Sheryn co-founded one of Beirut’s top Italian restaurants, launched Lebanon’s first Aquatic Baby Therapy Center (in affiliation with the French Aquatic Federation), and became a certified instructor in mind mapping, memory techniques, and lateral thinking under Tony Buzan’s methodology. Her training with the NeuroLeadership Institute (London) in applied neuroscience deepened her understanding of how the brain navigates fear, blockages, and breakthrough.

Sheryn’s personal journey is marked by multiple reinventions: from physical recovery after a life-altering surgery, to writing her first book in Paris for women in the Middle East, to unexpectedly launching a YouTube channel and exploring stand-up comedy to reclaim her voice all while raising three daughters with resilience and grit.

When Lebanon’s political and economic crisis hit, she was once again forced to rebuild first in Switzerland, then in Dubai, where she is now based.

Today, Sheryn works with individuals and companies around the world to help them break out of fear, overcome obstacles, and take powerful, strategic action not through hype, but through human intelligence and practical transformation.

Her mission is especially focused on helping women and underrepresented voices take space, own their value, and rise not just professionally, but personally.