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Sheryn is the founding president of the "Professional Speakers Association of MENA and GGC" (more known as PSA Arabia). She is an expert in adversity, creativity and problem solving, an international multilingual keynote speaker and consultant, a licensed instructor in Mind Mapping, Memory and Lateral Thinking.
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About Sheryn Knaider

Sheryn is renowned internationally as a speaker, consultant, and author, specializing in creative and problem-solving strategies through the application of applied neuroscience. She is a licensed instructor in mind mapping, memory techniques, and lateral thinking, bringing a unique and innovative approach to her field.


Shaped by an extraordinary past, she grew up during the Lebanese war with three older brothers. She left Lebanon after the death of her father spending her early years studying interior architecture and furniture design in Paris and Milan before returning to Beirut to open a gallery for Italian furniture design.

Faced with a seminal choice between expanding her gallery on the one hand and raising a family, she chose the greatest career of all: motherhood. During this time she co-owned a top Italian restaurant and delicatessen, La Posta, with her partner, in the heart of Beirut’s downtown area.

She continued studying alongside and also opened an Aquatic Association in Lebanon, affiliated to the French Aquatic Federation. The centre focussed on water sports activities for babies as well as using the healing power of water for rehabilitation therapy. Through this work she gained a greater awareness and respect for the limitless power of the brain in overcoming obstacles. This inspired her transition to coaching and creative problem solving.

Just as she had set up her practice it all fell apart after an unexpected and small foot surgery that went wrong and left her physically incapacitated. This distressing turn of events forced a deep introspection that culminated in new opportunities yet again, among them writing an intimate book for middle eastern women, dedicated to her beautiful daughters. Then book was published in Paris in 2019. The impact of the book led to her coaching many more women and starting a youtube channel.

Looking for new ways to express herself in public she registered a stand-up comedy school where she ran masterclasses in collaboration with L’école du ‘One-man-show” in France, creating a new platform for expression.

With the political instability and banking crisis in Lebanon she was obliged to leave to survive yet again. Switzerland provided the next opportunity which brought her to Dubai where today she promotes ( dedicates ) herself (to) as a professional motivational speaker and consultant in creative problem solving based on applied neuroscience.

Sheryn is a certified licensed instructor in mind-mapping, memory, lateral thinking and problem solving (Tony Buzan) through applied neuroscience ( Neuro-Leadership Institute London). Her mission being to empower especially women to better position themselves to break through the proverbial glass ceiling.

Credentials

PSA MENA & GCC - Founder and President
Public Speakers Association - MENA and GCC
2023
May

The Public Speakers Association of MENA (Middle East and North Africa) and GCC (Gulf Cooperation Council) is a professional organization dedicated to promoting and supporting public speakers in the region. The association brings together Arab speakers from various backgrounds, as well as foreign speakers who live and work in the region, and fosters a vibrant community that facilitates growth and collaboration.

Neuroscience Professional
The British Psychological Society - Dr. Lynda Shaw
2022
October

Neuroscience Professional Development Programme, approved by the British Psychological Society for the purposes of Continuing Professional Development (CPD).

Certified Public Speaker
Association Française des Conférenciers Professionnels - AFCP
2022
January

The French Professional Speakers Association (Association Française des Conférienciers Professionnels, AFCP) is a place where talented speakers and masters of ceremony thrive, and where inspiring events take shape.

Mentor
Berytech
2013
March

Berytech is an ecosystem for entrepreneurs, providing a dynamic environment for the creation and development of startups and SMEs, fostering innovation, technology and entrepreneurship in Lebanon.unknown node

Certificat de Réussite
Programme SPARK LEADERSHIP
2013
January

The SPARK program guides leaders and entrepreneurs step by step. It enables them to develop a strong mindset of leadership and entrepreneurship. By doing so, you will be equipped to build a richer life, make a difference, and increase your performance and energy.

Certification in the practice of heart coherence biofeedback and emotional coherence biofeedback
Symbiofi
2012
June

Certification in the practice of heart coherence biofeedback and emotional coherence biofeedback.

ThinkBuzan Licensed Instructor & Memory Instructor
ThinkBuzan Ltd
2012
July

ThinkBuzan is a global organization that specializes in the field of mind mapping and visual thinking. It was founded by Tony Buzan, who is widely regarded as the inventor of the mind mapping technique.

Coach Consultant Formateur spécialisé en Neurosciences
Institut des Neurosciences Appliquées - INA
2011
December

"Institut des Neurosciences Appliquées" (Institute of Applied Neuroscience) is an organization that focuses on the practical application of neuroscience principles in various fields. It aims to bridge the gap between neuroscience research and its practical implementation in areas such as personal development, education, leadership, coaching, and well-being.

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